Business Intelligence is necessary for small business, and doesn’t need to be confusing. When I started my career in Business Intelligence, only big companies with big IT budgets and large IT departments dared an implementation. Nearly twenty years later, lots of technological changes and advancements have transpired. Everyone knows about these changes, they’re relatively obvious; from low cost high power computers to mobilization, to social media and more... tech is broad reaching and prolific. Much like the realization of the mid 1990’s that a business must be on the web, to be taken seriously and compete, the same realization is being made by small businesses with respect to Business Intelligence. Although technology and marketing has made it possible for small business to seriously consider a Business Intelligence solution, the sheer number of options and confusing buzzwords and claims can confound even the most tech-savvy CEO or CFO. I have witnessed more misdirected, m