If I've been asked once I've been asked a thousand times; "how long will it take to create / convert / build / etc... ?" So, how do you answer this question? For example each report request is like a custom implementation of a one-off design. Sure, a report request is rather limited by what a user is asking for. Sometimes it is a request that the user wants some information based on how some other information is reported. For example; "I'd like a report that looks like the Marketing and Sales Report, telling me how many inquiries my reps are answering per hour.? Sounds simple enough; basically locate the source of the data, do some simple math and use the template (or the Marketing and Sales Report as a template) to build the report. Ultimately you'll be asked "so, when do you think I'll have it?" What they want to hear is probably expressed in minutes or hours. And some tools and frameworks can make this happen ( BIRT Report Studio ) but yo