The Better Pathway to a Successful Business Intelligence Implementation. Like Raw Chicken, Raw Data is NOT usually good for you: More and more companies are jumping on the Big Data, Data Analytics, Data Mining, Data Science, Data-Driven bandwagon(s). Nothing like stating the obvious, but I made reference to the first five "Data" buzzwords I hear throughout the course of any given day. Why only five? After all, there are plenty more "Data" buzzwords out there... and lets not forget "Analytics"!    The point is, that it's no secret that businesses recognize what they need to stay in business; Data! Actually it is my belief that data in an unto itself is not inherently good. Consuming raw data, much like consuming raw chicken is not all that good for you. In fact trying to consume it raw is likely to produce sick behavior at best and could lead to the death of your business.  Business Intelligence is a mind-set: As companies go, I hav